Missoma has become the go-to demi-fine brand for fashion-forward jewellery. But is the hype justified? We break it down.
Overview
Founded in 2008, Missoma specialises in 18ct gold-plated vermeil jewellery with a focus on layering and everyday luxury.
Pros
- Beautiful, on-trend designs
- Good anti-tarnish performance for the price
- Strong UK presence and fast shipping
Cons
- Plating can wear on high-friction pieces over time
- Premium pricing for gold-plated (not solid gold)
Verdict
8.5/10 — Excellent for fashion jewellery lovers who want quality plating and stylish designs without fine jewellery prices.